Organizational News

Cherie is the Founder and CEO of an Austin, Texas-based company that has won many Innovative Awards and has been nationally recognized. The name of her company is Healincomfort, appropriately named because from personal experience, it was the last thing that occurred. Healincomfort is dedicated to helping women heal in comfort and dignity after mastectomy surgery in their battle against breast cancer with her patented and innovative post-operative garment. Cherie chose to bootstrap her business as a social experiment to learn if people still believed in a good product and whether it was possible to grow a business organically and by word of mouth. Healincomfort recovery garment holds two US Patents and four US Trademarks and has 72 thousand Twitter followers; it has helped over 18,000 patients across the USA. Recent awards and recognition include the 2016 Austin Woman Magazine Woman’s Way Award for Product Innovation.  Healincomfort was one of the 15 SBA National Finalists for the 2015 InnovateHER business competition in Washington, DC, winner of the 2015 Texas Women In Business Philanthropy, and winner of the 2014 Award and Austin Woman Chamber of Commerce Blazing Star Award.

Cherie was a panelist for SXSW RISE on “how to bootstrap your business,” and a 2013 RISE finalist for Roy Spence “Don’t Do Mild Award for socially responsible businesses”. Cherie is an active member of Amazing Women Alliance, Texas Women in Business, and The Women’s Business Enterprise National Council.Cherie is the co-founder, advisor and Certified National Trainer for NSP who is training Physical Education teachers across the United States to implement The First Tee National School Program and its 9 Core Values and 9 Healthy Habits. Cherie also proudly serves on the board of The First Tee of Greater Austin, which provides a safe and educational place for children to get them off the streets and onto green grass and is often heard saying “we are more than a game!”