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Bar Code Scanning Technology
ELI Supported Formats with Definitions
All the data collected is captured and available in real time. Whether it is a scanning event or someone viewing a social media share, the results can be visualized providing you an up-to-date overview of all your ELI Code™ activities.
ELI Technology™ also supports you associating your ELI Code™ with Google Analytics to help you shape your marketing strategies. Through use of Google Analytics, you can uncover a tremendous amount of data that can be used to enhance your marketing and business development strategies. Google Analytics is an incredibly powerful tool. Paying attention to the demographics of your audience, you’ll be able to create content and imagery that you know your audience desires. This will allow you to craft a customized and relevant experience for your audience that will keep them coming back for more. When you review the social shares, you will also have data to decide exactly which social media channels are the best to share your ELI Experience on….
By utilizing, analyzing, and focusing on these various capabilities within Google Analytics, you can achieve a deeper understanding of who your audience is, what they want and how they found you.
Creating a Google Analytics Account
If you don’t already have a Google Analytics account, you can easily create one for free on the Google Analytics website! Otherwise, add your tracking id to the Template Settings page.
To create a Google Analytics account:
- Click here to go to Google Analytics.
Note: If you have a Google account, and are not signed in, click Sign in. If you do not have a Google account, click Create an account.
- Once you have signed in to your Google account, click Access Google Analytics.
- Click Sign up.
- Fill in your Account Name, Website Name, Website URL, and select an Industry Category and Reporting Time Zone.
- Under Data Sharing Options, check the boxes next to the options that you want.
- Click Get Tracking ID.
- From the Google Analytics Terms of Service Agreement that opens, click I Accept.
- Add the Tracking ID in the Template setting.
- That’s it!
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